Promoting Child Well-being: UNICEF Venezuela’s Integrated Campaign
- UNICEF Venezuela’s Program and Agency Collaboration:
- UNICEF Venezuela’s initiative to identify priority areas for development
- Our agency’s role: Creating an integrated campaign in partnership with UNICEF, the World Bank, and the World Health Organization
- Brand and Campaign Objectives:
- Brand: UNICEF Venezuela, in collaboration with the World Bank and the World Health Organization
- Objective: Promote ongoing program results at national and regional levels
- Integrated Campaign Approach:
- Media Outlets: Popular TV and radio programs, billboards, posters, leaflets, community meetings, events with local leaders
- Message Integration: Communicating simple ways to ensure child safety, health, nutrition, education, and protection
- Key Takeaways:
- Successful collaboration between UNICEF, the World Bank, the World Health Organization, and our agency in addressing critical areas of child well-being.
- Effective utilization of diverse channels to reach and engage the public, creating awareness of vital issues.
- Focus on promoting child safety, health, education, and protection from violence, exploitation, and AIDS.