Promoting Child Well-being: UNICEF Venezuela’s Integrated Campaign

  • UNICEF Venezuela’s Program and Agency Collaboration:
    • UNICEF Venezuela’s initiative to identify priority areas for development
    • Our agency’s role: Creating an integrated campaign in partnership with UNICEF, the World Bank, and the World Health Organization
  • Brand and Campaign Objectives:
    • Brand: UNICEF Venezuela, in collaboration with the World Bank and the World Health Organization
    • Objective: Promote ongoing program results at national and regional levels
  • Integrated Campaign Approach:
    • Media Outlets: Popular TV and radio programs, billboards, posters, leaflets, community meetings, events with local leaders
    • Message Integration: Communicating simple ways to ensure child safety, health, nutrition, education, and protection
  • Key Takeaways:
    1. Successful collaboration between UNICEF, the World Bank, the World Health Organization, and our agency in addressing critical areas of child well-being.
    2. Effective utilization of diverse channels to reach and engage the public, creating awareness of vital issues.
    3. Focus on promoting child safety, health, education, and protection from violence, exploitation, and AIDS.


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