NOVOPAYMENT: BONUS Alimentación
Transforming Prepaid Programs with Tebca and Bonus Alimentación
We were entrusted with the launch and implementation of Tebca, a private company specializing in prepaid programs. Our focus was on developing and marketing the groundbreaking Bonus Alimentación, the first prepaid Electronic Benefit Transfer (EBT) card in Latin America.
Brand: Introducing BONUS
- Brand Identity: Created a strong and distinctive brand identity for Bonus Alimentación.
- Product Offering: Developed and launched Bonus Alimentación, a rechargeable electronic card aimed at providing food benefits.
- Agency Role and Services:
- Name Generation: Crafted a captivating and memorable brand name.
- Product Design: Designed an innovative and user-friendly EBT card.
- B2B and B2C Programs: Developed cross-channel programs targeting both businesses and consumers.
- Advertising and Activations: Executed comprehensive mainstream and digital advertising campaigns.
- PR and Brand Awareness: Generated buzz and engagement through strategic activations and public relations efforts.
- Target Markets: Venezuela, Colombia, Peru, Mexico. Successfully launched Bonus Alimentación in these key markets.
- Clients:
NOVOPAYMENT / BONUS Alimentación - Category:
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