ITA: Italian Trade Agency (former ICE) & Embassy of Italy

The Italian Festival: A Fusion of Cultural, Commercial, and Emotional experiences bridging Italy and Venezuela.

Our Agency’s Role: We promoted and drove the success of the Italian Festival. Our effective marketing campaign spanned five years, elevating the Festival’s visibility. Our tailored strategies amplified the Festival’s reach and impact.


Campaign Highlights:

  • Rediscovering Italy: Immersive events showcasing Italian culture.
  • Organizers: Esteemed organizations joined forces to orchestrate the celebration such as Embassy of Italy, Consulate of Italy, Italian Trade Agency (former ICE), Italian Cultural Institute, and Venezuelan-Italian Chamber of Commerce joined hands to orchestrate this grand celebration.
  • Sponsors: Generous support from esteemed sponsors made the Festival possible, including ENI, Alitalia, Impregilo, Parmalat, IVECO, FIAT, Astaldi, Ghella, Trevi Group, Banco Exterior Banco Universal, and Digitel.

Integrated Marketing Campaign:

  • Media Outlets: Newspaper and magazine ads generated curiosity and interest.
  • Captivating Online Presence: Dynamic website engaged users with compelling content.
  • Targeted Email Marketing: Carefully crafted emails drove ticket sales.
  • Unmissable Out-of-home Advertising: Eye-catching billboards captured attention.
  • Engaging Experiences: Impactful trade shows, posters, and PR strategies generated buzz.

Key Takeaways:

  • Strategic Integration: Multi-faceted approach maximized exposure and engagement.
  • Embracing Cultural Exchange: Showcasing Italian culture fostered cross-cultural appreciation.
  • Collaborative Partnerships: Organizations and sponsors elevated the Festival’s impact.

In conclusion, our integrated marketing campaign showcased the Italian Festival’s splendor, connecting Italy and Venezuela and creating unforgettable experiences.

  • Clients:
    Italian Institute for Foreign Trade (ICE)
  • Category:
  • Date:
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