ITA: Italian Trade Agency (former ICE) & Embassy of Italy
The Italian Festival: A Fusion of Cultural, Commercial, and Emotional experiences bridging Italy and Venezuela.
Our Agency’s Role: We promoted and drove the success of the Italian Festival. Our effective marketing campaign spanned five years, elevating the Festival’s visibility. Our tailored strategies amplified the Festival’s reach and impact.
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Campaign Highlights:
- Rediscovering Italy: Immersive events showcasing Italian culture.
- Organizers: Esteemed organizations joined forces to orchestrate the celebration such as Embassy of Italy, Consulate of Italy, Italian Trade Agency (former ICE), Italian Cultural Institute, and Venezuelan-Italian Chamber of Commerce joined hands to orchestrate this grand celebration.
- Sponsors: Generous support from esteemed sponsors made the Festival possible, including ENI, Alitalia, Impregilo, Parmalat, IVECO, FIAT, Astaldi, Ghella, Trevi Group, Banco Exterior Banco Universal, and Digitel.
Integrated Marketing Campaign:
- Media Outlets: Newspaper and magazine ads generated curiosity and interest.
- Captivating Online Presence: Dynamic website engaged users with compelling content.
- Targeted Email Marketing: Carefully crafted emails drove ticket sales.
- Unmissable Out-of-home Advertising: Eye-catching billboards captured attention.
- Engaging Experiences: Impactful trade shows, posters, and PR strategies generated buzz.
Key Takeaways:
- Strategic Integration: Multi-faceted approach maximized exposure and engagement.
- Embracing Cultural Exchange: Showcasing Italian culture fostered cross-cultural appreciation.
- Collaborative Partnerships: Organizations and sponsors elevated the Festival’s impact.
In conclusion, our integrated marketing campaign showcased the Italian Festival’s splendor, connecting Italy and Venezuela and creating unforgettable experiences.
- Clients:
Italian Institute for Foreign Trade (ICE) - Category:
Promotions - Date: