Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the particular company. The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
- business name, logo and tagline
- brand positioning
- marketing plan
- promotional calendar
- creative concept and design
- cross-channel marketing strategy
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